People On Foot

Operation Best Foot Forward made headlines in August with over 100K in media value

Bryan Nelson and David August 2015 enforcement

Orange County Commissioner Bryan Nelson made a special appearance at Pine Hills & El Trio Way and reminded News13 viewers that motorists have to stop to pedestrians in the crosswalk.

Operation Best Foot Forward made headlines in August with over $100,000 in earned media value from local news coverage. Media outlets who reported on the Aug. 26 crosswalk enforcement include WESH, WKMG, WFTV, Fox 35, News 13, Orlando Sentinel, HobNob Orlando, Magic 1077 and Mayor Dyer’s blog.

Media coverage totaled an estimated $112,188 in earned media value for August enforcement.

Check out some great photos from enforcement on our Flickr page. You can also watch some of the awesome media coverage on our YouTube channel.

Read more about our media coverage and event highlights including a full report below.

A special thanks to Orlando Mayor Buddy Dyer for featuring Best Foot Forward on his blog.

Read about the beefed up patrols coinciding with school starting back up in Orange County with the Orlando Sentinel story here.

 

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WKMG’s Erica Rakow crossed the street, spoke with Best Foot Forward, residents and drivers and reminded viewers about Florida’s Yield Law.

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Fox35’s Andrea Jackson checked in with Orlando Police Sgt. Goglas and spoke with Bike/Walk Central Florida and Best Foot Forward Executive Director Amanda Day.

 

 

 

 

 

 

 

 

 

 

Highlights from full report below include:

  • Enforcement stats (over 6,000 tickets and verbal warnings issued since Best Foot Forward launched in 2012)
  • Estimated media value totals (over $100,000 in ad value from media coverage)
  • TV clips from WESHWKMGWFTVFox 35 and News 13
  • Print, digital and radio media from Orlando SentinelMayor Dyer’s BlogHobNob Orlando and Magic 1077
  • Social media  insights for BFF  &  BWCF (estimated 208,626 impressions)*
*BFF stands for Best Foot Forward. BWCF stands for Bike/Walk Central Florida. BWCF is a 501 (c)(3) non-profit organization that advocates for bikeable and walkable communities in Central Florida.  BFF is a program of BWCF dedicated to pedestrian safety.  BFF and BWCF each have dedicated  social media accounts on Facebook, Twitter and Instagram. A social media impression is defined as the point a post is viewed by one person.

 

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