Best Foot Forward

Triple E: Engineering, Education and Enforcement

Nowhere else in the nation do walkers and drivers collide more often than on the streets of Central Florida. On average, three people are hit each day for doing something as simple as crossing the street in Orange, Osceola and Seminole Counties.  It’s no wonder the region consistently ranks as one of the deadliest for pedestrians in the nation.

The Best Foot Forward pedestrian safety initiative was launched in June 2012 to change roadway behavior by getting drivers comply with Florida’s right-of-way laws — yield and stop for people in marked crosswalks. More than a campaign, this “Triple-E” behavioral change process seeks to create lasting social good through the consistent and persistent application of low-cost engineering, community education, and high-visibility enforcement. Scroll down to learn more about the BFF program, coalition partners, and how you can join the BFF movement.

Click Here: Best Foot Forward Program Website

 



BFF Monitored and Enforced Crosswalks

In order to better achieve our goals, the following marked crosswalks are currently being monitored throughout the Orange County, the City of Orlando, Osceola County, the City of Kissimmee and the City of St. Cloud.

 



BFF Program Approach

Situation: The objective is to improve pedestrian safety by getting drivers to yield to pedestrians in crosswalks and getting pedestrians to be more careful crossing the street. On average, at least 15 people are injured or killed each week crossing the street in Central Florida. The Best Foot Forward program integrates several community organizations to build a formidable pedestrian safety coalition to increase drivers’ yielding behavior to over 60%, with the goal to reduce the number of collisions between drivers and people walking.

Audience Coalition: The audience includes the involvement of transportation planners & traffic engineers, local governments, law enforcement agencies, transit authorities, metro planning organizations, school administrators, health professionals, non-profits, entrepreneurs, homeowner associations, and safety advocates who have a role in Enforcing the laws, Educating people, Engineering roadways and Evaluating outcomes.

Audience Public: The primary audience is drivers. Secondary audiences are people walking. The geography covers Orange, Osceola and Seminole Counties.

Methods: The strategic approach was to develop a branded, grassroots pedestrian safety initiative to be piloted to drivers in Orange County and City of Orlando for three to four years. Under the direction of the Best Foot Forward (BFF) coalition, they adopted the “Triple E” method of combining high-visibility Enforcement, Education, and low-cost Engineering at those crosswalks with a low level of driver compliance to pedestrian-right-of way laws. Best Foot Forward would collect data and evaluate whether the “Triple E” method increases drivers yielding on a city or countywide basis and could produce a change in the culture to favor drivers yielding and stopping to pedestrians. NHTSA: High-Visibility Enforcement on Driver Compliance with Pedestrian Right-of-Way Laws, Report no. DOT HS 811 786

Results: The percentage of drivers yielding to pedestrians in marked crosswalks within the City of Orlando and Orange County increased from the baseline of 12% in 2012 to more than 45% in 2017 on streets posted 35 mph or less. On roads posted 40 mph and higher, only 2% of drivers were yielding in 2012 and now the number hovers closer to 25%.

DATA LINK: Driver Yield Rates By Crosswalk

 


BFF Program Presentation Summary


See our progress.

Progress Reports